2026
Break boxes. Do great things you never got permission to do. Work with passion. Pursue purpose. Pursue knowledge. Pursue insight. Pursue truth. Pursue light bulbs. Defy those who say you can’t and keep moving.
Nobody was anything until they were.
A place for thoughts →
2025
A personal pursuit of
The Atlast Project →
light bulbs
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The Atlas Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Echo Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Brightline Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Northgrid Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
The ultimate enemy
New York
Of progress
Dogma
Strategist, planner, buyer, creative, account manager… boxes. Brand, performance… boxes. Creative, integrated, media, experiential, digital, social… boxes. Avoid boxes and search for light bulbs.
The craft exists beyond the boxes.
LinkedIn →